About Us

Some things are worth seeking out.

Snow Mochi is a curated shop based in London, where every object is selected with care for its craftsmanship, thoughtful design and lasting quality.

We believe the things we use each day deserve the same care as the things we keep for special occasions. A notebook, a favourite pen, a porcelain cup, a letter set or a small keepsake can quietly shape the rhythm of everyday life.

Our collection brings together Japanese stationery, Studio Ghibli merchandise, cat-themed treasures and carefully sourced objects from Japan and across Asia.

We take pleasure in seeking out the unexpected, curating a collection that is considered rather than comprehensive. Each object is chosen for its character and the quiet pleasure it brings to everyday life.

Everything is stocked and shipped from London.

Above all, Snow Mochi is a place for those who appreciate beautiful everyday objects and the quiet joy they bring.

The Story Behind the Name

Snow Mochi (雪見だいふく) is named after two things close to our hearts.

“Snow” comes from 雪, the Chinese character in our founder’s name, which is also read as Yuki in Japanese. “Mochi” is named after our cat, who is naturally the boss of the store and keeps an eye on everything we do.